What is the meaning of printing in paper now a day? Why keep on printing using techniques from more than five centuries ago?

What is the meaning of printing in paper now a day? Why keep on printing using techniques from more than five centuries ago? It is not always easy to explain what I am doing in BunkerType to those who are not in the design or printing field thus, as logical, generally are unaware of the history, techniques or procedures that surround the system devised by Gutenberg. In the field closest to design there is also who – in a display of simplistic reductionism – frames the interest generated around typography as a passing by trend…and that’s about it! Or finally, who does not understand why not doing the same and more effectively using a computer – infinitely more versatile and faster – and a printer.

Anyway, the truth is that I cannot criticize it, as even for me sometimes is difficult to explain what am I doing, and even more difficult is to clarify the reason why I am working without resorting to intangible.  On these occasions I allude to the process, to the hand that creates it, who decides how much pressure has to be applied or the direction of the inking… I refer to the process of the mold assemblage, of the first time I lift the sheet after passing through the press, and inevitably I finish explaining that in each printed sheet there is a part of the craftsman, artist, printer whose hands have cherished throughout the process with the necessary liturgy that gives it some subtlety, something intangible to the printed item…soul…

Fortunately it seems that I am not the only one thinking the same way, ideas as the People of Print confirm it. Here it goes my little contribution to the project …best of luck and long live to the printing!!!!!